Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland. He is also the Chairman of the board of its research and knowledge centre CERS - Centre for Relationship Marketing and Service Management.
Service Management and Marketing: Customer Management in Service Competition: Gronroos, Christian: Amazon.se: Books.
Köp Service Management and Marketing: Customer Management in Service Competitio (9780470028629) av Christian Grönroos på Allt om boken Service Management and Marketing : A Customer Relationship Management Appro av Christian Grönroos. Besök Författare.se - följ dina favoriter, av M Ivarsson — Service management är enligt Grönroos en form av företagsledning som är Grönroos, C. (1994) From marketing mix to relationship marketing – towards a 23132-2 Introduction to Service Management: Literature, 3 sp Grönroos, C. (2015): Service management and marketing: Managing the service profit logic. av T Blomqvist · 2009 — solution, Technology Marketing, Vol 1, No.2, s118. 5 Grönroos C, Service Management – Ledning Strategi Marknadsföring i Tjänstekonkurrens, ISL Förlag Malmö: Liber. Senaste upplagan.
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"Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic." Stephen W. Brown , PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University. ′Grönroos is one of the world′s foremost experts on this topic. This new book will be eagerly read by many′.––STEPHEN W. BROWN PhD, Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing & Management, Arizona State University.
Service Management och marknadsföring: Kundorienterat ledarskap i servicekonkurrensen. Author/s: Christian Grönroos Language: Swedish
3963: 1983: The value concept and relationship marketing. A Ravald, C ′Grönroos is one of the world′s foremost experts on this topic. This new book will be eagerly read by many′.––STEPHEN W. BROWN PhD, Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing & Management, Arizona State University. Service Management and Marketing is exceptionally Get Service Management and Marketing: Managing the Service Profit Logic, 4th Edition now with O’Reilly online learning..
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Upplaga: Senaste upplagan.
https://www.researchgate.net/publication/215915793_Service_Management_and_Marketing_A_.
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His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." Service management and marketing : a customer relationship management approach Item Preview > remove-circle Share or Embed This Item. EMBED.
Häftad, 2015.
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Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow of its Centre for Services Marketing and Management.
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